According to Nikki Finke's Deadline Hollywood Web site, the demands that broke the negotiations included the writers taking Reality TV and animation jurisdiction off the table as well as removing the no-strike clause in their contract. Had the WGA accepted those terms then they would be contractually obligated to cross the picket lines of any strike. Rumor has it that the Screen Actor's Guild, who has been a big supporter of WGA, could be the next to strike.
John Bowman, Chairman of the WGA Negotiating Committee, released a statement explaining how the talks ended: "Nick Counter came and said to us, in the mediator's presence, 'We are leaving. When you write us a letter saying you will take all these items off the table, we will reschedule negotiations with you.' Within minutes the AMPTP had posted a lengthy statement announcing the breakdown of negotiations."

Many TV fans are speculating that the studios are willing to offer no spring or fall TV season or new movies. Prior to the talk breakdown, Patric Verrone, President of the WGA addressed that rumor: "Aside from the devastating effect this would have on the unions, workers, and their families in this industry, it would certainly explain the AMPTP's refusal to put any new proposals, even a bad one, on the table."

The United Hollywood blog is going as far as opposing the proposal of media consolidation. In last month's issue of Salem Monthly Newspaper the impact of one organization owning all media in a town was covered.